While still working as a bank officer, he met the famous Thai TV producer “Kai Varayuth” who recognised Bird’s talent. Bird débuted in his first TV series with the help of Kai. His most memorable role was that of Captain Kobori in the 1990 television series Khu Kam, a tragic love story about a Japanese soldier (Bird) and a local Thai girl during World War II. He reprised this role in the 1996 film adaptation, Sunset at Chaophraya.

In late 2007, he released another album entitled “Simply Bird”, which features songs such as Chuay Rap Tee and Mee Tae Kid Tueng.

He was featured on CNN and in Variety magazine. An award-winning documentary of his life entitled Crossing Borders, directed by Phanjanit Garnploog, can be seen at St. John’s University in New York. In 2010, Bird made his first international tour in Los Angeles and the 50th Anniversary of Lincoln Center in New York.

In 2012, the popular Japanese girl group Berryz Kobo released a song titled “Cha Cha Sing” as a single. The title track is a cover of the song “Row Mah Sing” by Bird Thongchai. The first coupling track “Loving You Too Much” is also a cover of a Bird Thongchai’s song, “Too Much So Much Very Much”. Both were translated into Japanese. The single debuted at number 6 on the Japanese Oricon weekly singles chart.