Tommy Ton

In 2005, encouraged by the rise of online magazines, Ton conceived Jak & Jil. The site was originally intended to be a lifestyle website featuring products and people in Toronto. Although different from the current iteration of Jak & Jil, it attracted the attention of local business owner Lynda Latner. Latner runs a website and a showroom that sells high-end vintage garments. Ton was hired to help Latner to expand her business. In 2007, Latner offered to send Ton to London and Paris to attend fashion week, which became the first opportunity to expand his practice internationally. Ton was tired of taking head-to-toe photographs, which became the convention of documenting street style popularized by Scott Schuman of The Sartorialist, and Asian street-style websites and blogs. To aesthetically and conceptually differentiate his photographs from those of other style bloggers, Ton started taking candid photographs. He favored landscape oriented rather than portrait oriented photographs and focused on the details of the outfit (such as contrasting patterns of the lining of the coat, or intricate details of the heels) rather than the whole ensemble. To accommodate and give more weight to his fashion week photographs, he renovated his website to its current blog format. Ton's new approach to street style photography, coupled with a redesigned website, received attention from other bloggers like Susanna Lau of Style Bubble, and helped him to attract wider audience for his photography.

Hong Kong-based high-end retail chain Lane Crawford, who asked Ton to shoot their Spring/Summer 2009 campaign. In Fall/Winter 2009 Ton was invited to sit on the front-row of a Dolce and Gabbana fashion show, along with fellow fashion bloggers Bryanboy, Garance Doré and Scott Schuman. This moment signaled a paradigm shift in fashion journalism. Following the Dolce and Gabbana show, Ton was hired by other fashion houses to shoot their fashion shows. In addition, publications such as the New York Times and The Boston Globe began requesting and running his photographs, thereby increasing his public profile in fashion media.

On September 2, 2015, Ton launched his site, Tommyton.com and announced that he would not be joining Vogue Runway, which scooped up some senior editorial staff from Style.com, including Nicole Phelps, and launched September 1, 2015. Instead, Ton will cover shows independently. Ton's site features more than 15,000 Ton-lensed images from the past decade, including those previously featured on Style.com, GQ.com and the photographer's former blog, Jak & Jil. In addition, Ton released numerous unpublished photographs and plans on posting new and exclusive images weekly, all of which readers can sort images by color, brand, trend and subject.