The 1977 "500" would be memorable for many for two reasons. A. J. Foyt won his fourth "500" that day, and Foyt asked Hulman to accompany him in the pace car for the victory lap. The pair were photographed smiling and waving to the fans. It was the first time Hulman had ever taken a victory lap with the winner, and he would not live to do so again.
At 76 years old, Hulman appeared to be in good health; he was always busy maintaining his business interests in Indianapolis and Terre Haute. In mid-October 1977, he hosted the annual Speedway press dinner. A few days later, though, he and his close friend, Hoosier sportscaster Chris Schenkel, were the grand marshals for the Fall Festival parade in nearby Martinsville, Indiana, where Hulman refused Schenkel's offer of his coat in the cool autumn weather. On the night of October 27, 1977, Hulman died of heart failure caused by a ruptured aortic aneurysm on the operating table in St. Vincent's Hospital in Indianapolis. He is buried in Calvary Cemetery today, along with other members of his family.