Towards the end of 1979, Iwatani grew disappointed towards the video game industry, thinking that the market only appealed to men through its usage of violent "war" games, such as Space Invaders, and sports games reminiscent of Pong. He decided to create a video game that appealed to women, with cute, colorful character design and easy-to-understand gameplay, based around the concept of eating. Working with a small team of nine employees, Iwatani created Pac-Man, test-marketed on May 22, 1980 and released in Japan in July and in North America in October. While it proved to be only a moderate success in Japan, being outperformed by Namco's own Galaxian, Pac-Man was an astronomical success in North America, quickly selling over 100,000 arcade units and becoming the best-selling and highest-grossing arcade game of all time. Pac-Man has since become Namco's most-successful video game of all time and the company's signature title. After its release, Iwatani was promoted within the ranks of Namco, eventually becoming responsible for overseeing the administration of the company. Despite the success of Pac-Man, Iwatani did not receive any kind of bonus or change of salary. An often-repeated story is that Iwatani left Namco furious at the lack of any recognition or additions to his pay, which he has claimed to be false.