After Steamboat departed JCP for the WWF, Blanchard and Dusty Rhodes began a feud for the TV title. On March 16, 1985, Rhodes defeated Blanchard to win the NWA Television Championship, ending Blanchard's 353-day reign. The title would soon be renamed the NWA World Television Championship and the two continued to feud throughout the first half of 1985 with Blanchard regaining the title and losing it back to Rhodes in early July 1985 at the Great American Bash inside a steel cage; Rhodes also won the services of Baby Doll for 30 days.
After Blanchard's feud with Rhodes ended, he soon found himself immersed in another high-profile feud over the NWA United States Heavyweight Championship held by Magnum T.A.. Much like his feud with Dusty Rhodes, Blanchard's rivalry with Magnum escalated into a series of bloody and brutal matches, and became one of the top feuds in the NWA. On July 21, 1985 Blanchard defeated Magnum for the U.S. Championship by punching him with a foreign object in his hand given to him by Baby Doll, who came to ringside dressed as a security guard. The feud culminated at Starrcade '85 during a brutal and extremely bloody "I quit" match held inside of a steel cage for the title. The match ended with Magnum driving a piece of a broken wooden chair into Blanchard's forehead, which was already deeply cut and bleeding profusely, forcing him to submit.
In late 1985, Blanchard fired Baby Doll as his manager, slapping her during an interview segment and ignited a feud with Dusty Rhodes, who came to her aid. James J. Dillon then became Blanchard's manager.